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EUROPE | MIDDLE EAST | AFRICA | ASIA-PACIFIC
CARIBBEAN | MEXICO | LATIN AMERICA
N
ot that many years ago, so-called “boutique” hotels comprised a tiny share of the market, were usually privately
owned and operated, and struggled to market themselves in an industry dominated by the big chains.
Not anymore. The past decade has seen a major surge in the popularity of boutique properties – and that
includes meeting and incentive groups looking for an unforgettable experience in a unique locale. The internet leveled
the playing field for these properties when it comes to competing with the big chains’ marketing budgets, offering
Boutique & Luxury Hotels
Provide a Unique Backdrop
More meeting and incentive groups are considering European
properties that offer attendees an intimate ‘experiential’ stay
By Richard Kern
W
hen Fuji Xerox Australia began
organizing an African incentive trip for
company managers, it turned to local
DMC Dragonfly Africa to help orchestrate the
event. Any time a group meets in Zambia or
throughout the regions of Southern and East
Africa, says Dragonfly Manager of Sales and
Marketing Robin McLeod, there are numerous
challenges due to limited infrastructure and
communication networks in some areas.
“Dragonfly Africa used its many years of
experience in the region and solid relationships
with local chiefs, hotels, tourism officials
and suppliers to avoid potential pitfalls,” he
Fuji Xerox Incentive Trip Packed with Surprises
By Nancy Mann Jackson