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micePLACES.com The Magazine
JUN/JUL 2012
CASE
STUDY
continued from cover
explains. “The team circumvented language
barriers and transportation challenges to
ensure that the program was seamless and
operated efficiently, delivering maximum
impact.”
In addition to logistical issues such as
managing transportation and ensuring a
smooth operation on the ground, Dragonfly
Africa was responsible for assisting in
designing a program that met the client’s
needs of allowing guests to authentically
experience the destination. Dragonfly Africa
obviously did a sterling job, garnering a
Crystal Award for Best Destination-Based
Experiential Incentive Travel Program from the
Society of International Travel and Exhibitions
(SITE).
“I do believe the program and
experiences that the delegates were given
would be hard to beat,” McLeod says. “There
really was a wonderful variety of activities,
from the corporate social responsibility
element to a full safari into Chobe, Botswana,
and of course the magical evenings under the
African skies. In addition, there
were elements of surprise, which
are so critical to an award-winning
incentive program.”
Community Service
For instance, on the second day
of the program, guests were taken
for what they thought was a simple
breakfast at the Thorntree Lodge.
“As breakfast started winding
down, the guests were awestruck
as huge elephants made their
silent appearance from around the
corner,” McLeod says. “Guests
were given the opportunity to interact and
feed these majestic animals and to have their
photos taken with them.”
In addition to experiencing the surprises
of the African jungle, guests were able to
give back to the local community through
a customized community service project.
Guests were transported to a school for
AIDS orphans, where they were presented
with volunteer t-shirts, handed a paintbrush
and given “free reign to assist with a primary
school in desperate need of sanding and
painting,” McLeod says. Dragonfly Africa
chose the school because it offered a
sustainable project that would serve the needs
of poor and orphaned children.
“The guests of Fuji Xerox banded
together and gave the school a whole
Fuji Xerox Incentive Trip Packed with Surprises
A JEWEL
IN THE CITY