Page 1 - I&MI Media The Magazine 3/2012

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NEWSWIRE
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SPOTLIGHT:
PARADISE ISLAND
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EUROPE | MIDDLE EAST | AFRICA | ASIA-PACIFIC
CARIBBEAN | MEXICO | LATIN AMERICA
European Capitals Retain
Their Magic and Magnetism
Destinations like London, Paris, Vienna and Berlin continue
to draw MICE groups looking for a memorable meeting or
incentive experience.
By Richard Kern
T
here are almost 150 BMW dealers in the United
Kingdom, employing almost 11,000 people. Each
year, the BMW UK Dealer Business Conference
rewards the UK’s top performing dealers and staff by
providing them with a high-quality experience and
fostering an exchange of knowledge between the UK
team and their counterparts in the selected destination.
When BMW selected Beijing as the destination for
its April 2011 conference, organizers chose Pacific World
China to design and administer the seven-day program.
BMW’s direction was very clear, to provide the very
BMW Goes To China
By Nancy Mann Jackson
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SPOTLIGHT:
PUNTA CANA
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SPOTLIGHT:
PANAMA CITY
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SPOTLIGHT:
ST. LUCIA
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SPOTLIGHT:
SANTIAGO
A
fundamental part of every MICE planner’s job is to make sure the next event is better than the last. More
exciting. More memorable. More unique. In a lot of cases that means searching for the next emerging hotspot.
Someplace few attendees have ever been. A destination with real cachet. Real drawing power. Which in recent
years has often led to meetings and events in numerous far-flung places – no doubt all great cities in their own right,
but definitely off the beaten path (see sidebar).
Here’s the thing: In our quest for uniqueness, we often neglect places with major and obvious attributes – even
passing right through them in many cases. So instead of following the trends, next time consider the hubs; the major
European capitals that most of your attendees fly into from overseas before transferring to a regional jet bound for
some exotic locale.
Turns out a lot of planners still subscribe to this logic, which is why Vienna, Paris, Berlin, London, Madrid and
Amsterdam all ranked in the top 10 last year on the list of cities worldwide that hosted the most major meetings. The