Page 4 - I&MI Media The Magazine 3/2012

4 The Magazine
SEP/OCT 2012
SITE Study
Top of Mind
The SITE International
Foundation recently released
the SITE Index: Annual
Survey 2012, which identifies
insights and measures
significant changes in the
business performance of the
motivational events industry. The 2012 report reveals an optimistic
outlook for the industry, with 89% of respondents noting that the
overall use of motivational travel will increase or substantially increase
over the next one to three years. Other highlights:
There is a heightened focus on the speed and ease of
communications, with 62% of respondents indicating smart/
mobile technology is important or very important during a
The method for capturing customer attention may be
changing once again as the effectiveness of areas like email,
newsletters and telephone calls all declined considerably.
Use of technology platforms and transactions will continue
to increase, as 46% of respondents predict the use of
online booking systems for group services increasing or
substantially increasing over the next six months.
Complete survey results are available at
MPI Unveils Upgrades to Sustainable
Event Measurement Tool
Meeting Professionals International (MPI) recently announced a
substantial upgrade of its Sustainable Event Measurement Tool (SEMT)
that will help meeting and event professionals save money, reduce
resources and elevate their sustainability credentials. A recent survey of
SEMT users underscored the urgency of monitoring meetings and events
activity. In a one-year period, planners and suppliers used 7.7 billion
liters of water, 6.6 metric tons of C02 and traveled 2 billion kilometers.
SEMT provides unique measurement capabilities that allow planners
and suppliers to track – and take steps to reduce – their environmental
impact. It also addresses the hospitality industry’s demands for a
common disclosure platform and aligned reporting. The tool is free for
MPI planners. Non-members and MPI suppliers have complimentary
access to the tool until October 31, 2012. For more information, go to
Delta Meeting Network Goes Global
Touted as “Your Meeting Travel Partner,” the new enhanced Delta
Meeting Network helps organizations customize their meeting travel
plans around specific needs. The program offers meeting discounts
for conventions, incentive travel, association travel, expositions and
company meetings, as well as company-sponsored sports events.
Programs can be set up as single or multi-event agreements and
are now applicable worldwide. All meetings can be conveniently
registered online at
ing the Delta Meeting
Request Form. Key features of the program include:
Domestic and International Point of Sale Discounts, RT
Zone Fares and Group Block Space
Flexibility on meeting
travel dates (+/- 3 days
for Domestic; +/- 7
days for International)
Earned productivity
for every 40 round-trip
passengers flown
World class Meeting
Support Desk in the
A vast Global Network
For more information, contact
Gerry Kingston Manager,
Meetings, Association &
Incentive Sales; 800 328 1111;