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  Synergistic co-location of ITE and MICE brings in different types of visitors

Hosted Buyer Program Available

ITE & MICE2012, a co-location of the well established 26th International Travel Expo Hong Kong (ITE) and 7th MICE Travel Expo (ITE MICE), will be held from 14 – 17 Jun 2012 at Hall 1A-1E of Hong Kong Convention & Exhibition Center. It covers the regional travel trade, MICE & corporate travel, and Hong Kong’s affluent FIT market, each with its own visitor promotions and seminars. It drew some 3000 corporate / MICE visitors, and nearly 100 exhibitors targeting MICE; 12000 buyers and visitors in the two trade days with 73% from Hong Kong, 17% from mainland China and 10% from abroad, and over 5000 from travel agents and 800 from media. For more, please visit or

The synergistic co-location since 2006 resulted in four times more corporate & MICE visitors! Of the 3000 corporate & MICE visitors of ITE & MICE, 11% came from banking, finance and insurance; 14% from training, education and professional services; and 13% from PR, advertising agencies and the event industries etc. Respectively, 86% seek destination info, 55% looking for venue, and 25% for special offers, reflecting outbound MICE often involve choice of destinations before venues.

The co-location means much more on offer to visitors. In ITE & MICE are around 40 official / theme pavilions, some 650 exhibitors from some 55 countries and regions with over 80% of the exhibitors from outside Hong Kong. Besides MICE are themes like Cruise, Wellness & Medical Tourism, Honeymooning and Overseas Wedding, and various deluxe travel products. The second trade day is designated MICE/Corporate Travel Day with related seminars drawing over 1000 pre-registrations.

ITE & MICE is supported by both tourism and event industry associations. For latest outbound info of Hong Kong and mainland China, exhibiting and Business Matching to meet hosted buyers, visiting and joining Hosted Buyer Program, please contact organizer, TKS, at or visit the Expo’s website: for more details.