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The Korea MICE Expo in Seoul
Building a Legacy
Two years ago, Seoul took over hosting duties for the Korea MICE Expo, with the aim of turning the nation's number one business events trade show into a major brand event for South Korea. Under Seoul's stewardship, the KME has become more than a networking opportunity for local and international business. It is also a place where the future of the meetings industry worldwide is discussed and debated, and where tomorrow's industry leaders can realize their potential.

This year's KME ran from July 3-5, and welcomed a record number of participants. Attendance figures have climbed steadily since Seoul took over regular hosting duties in 2010. The expo attracted 120 exhibitors in 2009, which by 2012 had risen to a total of 196 – an increase of 63.3%. Meanwhile, the number of booths rose from 255 in 2009 to 327 in 2012, reflecting an increase of 28.2%. Finally, the number of business meetings held at the KME increased from 1,814 in 2009 to 3, 767 in 2012, or by 107.7%. Today, the Korea MICE Expo's reason for being has never been stronger. In short, it has become a must-attend event for all.

"Today's KME is more than ever a place to discover why Seoul is 'Your Complete Convention City', and why Korea overall is a highly desirable destination for business events," affirmed SCB vice-president Maureen O'Crowley."

"Our city has worked hard over the past few years to turn the expo into an event buyers can't afford to miss, as well as a great learning experience for the students who will be shaping Seoul's meetings industry future down the track."

Seoul won its unprecedented three-year hosting duties for the expo shortly after the establishment of the Seoul Convention Bureau in 2008. Using the competitive resources of the capital's powerful public and private business events infrastructure – in which the SCB acts as a bridge – Seoul worked to ensure the KME would be a multilayered event of great benefit to a wide range of industry professionals.

This included the creation of the Seoul MICE Forum, a day-long series of discussion panels where a whole range of key issues are discussed, including global industry trends, environmental impact, economic benefits and ways of promoting local cultures through business events, among many others. Key speakers over the years have included ICCA CEO Martin Sirk, Marina Bay Sands President and CEO George Tanasijevich, and Tony Rogers of Tony Rogers Conference and Event Services.

Education has also been a key Seoul initiative at the expo, with the addition of the popular IMEX-MPI-MCI Future Leaders Forum. The KME edition provides local students with the opportunity to learn directly from industry professionals, on hand to share their experiences of life in the business events world. Meanwhile, the Seoul MICE Youth Challenge is a mock-bidding contest where teams of local and international students can demonstrate their prowess before a panel of learned judges.

Boosting the KME brand has formed just part of Seoul's efforts to increase its rapidly-growing convention profile. Currently ranked fifth worldwide for the number of international meetings held according to UIA figures, major events in recent years include the Seoul 2010 G-20 Summit, the 2011 International Dragon Award, and the 2012 Nuclear Security Summit. All of which are compelling reasons why overseas buyers should meet face-to-face with their Seoul-based counterparts to discover what the Korean capital can do for their events.

For more information about Korea MICE Expo, please contact Liz Lee at

Visit the Official Site
Korea MICE Expo


Seoul MICE Forum
Seoul MICE Forum
Business Exhibition
Business Meeting
Seoul Welcome Dinner
Seoul Welcome Dinner
Seoul MICE Youth Challenge
Seoul MICE Youth Challenge

Seoul Tourism Organization

Contact: Liz Lee, Deputy Chief -

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